Writing for Business and Industry



Policy Statement


Dr. Michael Albers
Office Bate 2109
Office phone: 252-328-6374
Office hours: M-F 8-9 (online) or by appointment. We can chat via Blackboard chat or talk via Skype; email to set it up.
Schedule: I'm teaching two DE classes and a Tuesday night courses this semester, so if you want to talk to me in person, please make an appointment.
Email: albersm@ecu.edu

I will respond promptly to emails, but do not like playing phone tag.

Policy Statement

You are required to read the policy statement and follow the schedule. There is no excuse for not knowing information contained within them.

The information on the course web page takes precedence over any printed copy you may have made. Material on the web site subject to change. I reserve the right to modify any and all units until they are the current unit. In other words, do not try to print out everything at the beginning of the term and only use that information.


All reading material is available on the course web site. No textbook to buy.

Computer access

You will need an email account. You can use any email account; you are not required to use your ECU account. However, all of the emails sent from Blackboard will go to your ECU account. You must monitor it on a regular basis.

Your computer must a recent release of a browser. The browser must accept cookies (if you don't know, it probably does).

You will need a copy of Adobe Reader. Download a copy here (if you can't open a PDF file) Since most computers come with a copy, you probably already have it installed. If you are using dial-up plan on a LONG download session; the file is several megs.

Course assignments assume you have Microsoft Word or equivalent. Microsoft Works will not be sufficient for most of the assignments. You can obtain a copy very cheaply from the bookstore. Go to www.ecu.edu/microsoft4students for instructions.

Class Philosophy

This course considers specific forms of written and oral communication in professional and technical professions. It addresses needs common to most effective professional communications including analyzing audiences, choosing effective writing strategies, and careful writing. Specifically,

You'll find that the focus for the course is on whole texts, textual elements, and the production of documents. We will talk about and practice strategies for enhancing style and clarity, two aspects of writing that are incredibly important in making communications readable and comprehensible. We will talk about and practice aspects of good document design and effective use of graphics.

This course is about methods and techniques of communicating information. It is not a grammar course or a course on developing the basic writing skills of sentence and paragraph structure. You are expected to already be a competent writer and possess these skills. We will NOT spend much time on issues such as grammar and punctuation, though I will point out problems to you in your individual papers. You need to take the initiative to find out how to correct those problems by seeking help at the ECU Writing Center, and/or contacting me for assistance with problems that you really have a hard time correcting.

Points for the Course

Class discussion 25%
Homework 15%
      Recommendation report 20%
      Presentation 15%
      Poster 15%
      Final exam 10%

A = 90-100%

B = 80-89%

C = 70-79%

F = < 70%

Reading and discussion policy

I expect you to have read the assigned material before class. There is a quiz over the material almost every week that must be completed before class; its a Blackboard quiz that will close when class starts. If I'm still seeing too many students are not reading, there may be a reading quiz at the start of class, too.

I expect you to contribute to the class discussions.

Reading quizes and class discussion is a substantial part of your final grade.

You need to have read the material because neither of us want a three hour lecture class each week. Instead, we'll be doing shorter projects that help reinforce the material and place it in context. But to do that,you must have already developed a basic understanding of the material.



Paper grading

Content, organization and design is appropriate for the communication goals. Free of grammar and punctuation errors. Properly uses visuals.
Although the content,organization and design is appropriate for the communication goals, it contains some flaws. The wording or sentence structure is ambiguous and impairs the communication. The document is written for the proper audience but has trouble addressing that audience. Less than perfect grammar and mechanics. Use of visuals contains some flaws.
The overall content, organization, and design impedes the communication and may be inappropriate for the document type. The audience is not clear. Visuals are inappropriately used. Many grammar and mechanics errors. Paragraph and sentence structure is poor.
Content, organization, and design are inappropriate for the document. No sense of audience. Little evidence of of revision. Serious grammar and mechanics errors. Poor or non-existent use of visuals. Paragraph and sentence structure is poor.
Fails to meet minimal criteria for the assignment.

Turning in and formatting assignments

You will be emailing me all assignments as an email attachment. Some of the design assignments require you to send me a PDF; this lets you check that what I see is what you designed.

Homework should be created in Word and sent as an email attachment. Do not be send homework within an email body or as a PDF unless specifically requested.

The page layout for each assignment will vary, depending upon the specifics of the assignment. In general, work will NOT be double spaced, but will be single spaced with a line between paragraphs and no indent on the paragraph (like this page).

In the email provide your name and title of project or course in the subject line. Do not paste work into an email. Do not use the Blackboard drop box.

The filename for all assignment must START with your last name. (Example albers-typography.doc). It's very hard to sort out assignments when I have 20 files named typography.doc. Please use your last name and not initials. Do not start the file names with 5780 or ENGL 5780. Incorrect files may be returned and late penalties apply until you correctly submit it.

Since a complete schedule is provided on the course web page, you are responsible to know when all work is due.

Make backup copies of all your work while it is in progress and before you submit them for grades. Save a backup copy of all work for the entire semester. Sometimes I'll request another copy if the version you sent got corrupted. The excuse that work was lost or late because of a lost or bad disk will not be accepted. I recommend using a flash drive as a backup or use PirateDrive as your backup. Be paranoid and assume you will experience a computer failure during the course. Likewise, an excuse that you did the assignment at work and then someone deleted it because you share computers is also not acceptable.

Late Papers

All due dates are marked on the schedule. Work listed as due on Friday/Saturday should be in my email InBox when I log in Sunday morning.

All homework assignments for a unit are due at the end of day on the last day of the unit on the schedule and are considered late if turned in after that time. Of course, you can turn material in early.

One full letter grade (10 points) will be deducted for every day, including weekends, an assignment is late. Papers over five days late (including weekends) are not accepted and receive a zero.


Writing intensive

ENGL 3880 is a writing intensive course in the Writing Across the Curriculum Program at East Carolina University. In using WI Model #2 , this course contributes to the twelve-hour WI requirement for students at ECU. Additional information is available at the following site: http://www.ecu.edu/writing/wac/.

Class behavior

It is important that we have a classroom atmosphere that optimizes teaching and learning and we all share the responsibility for creating a civil and non-disruptive forum. Students are expected to conduct themselves at all times in a manner that does not disrupt teaching or learning. Behavior that disrupts the learning process may lead to disciplinary action and/or removal from class as specified in university policies, including the Student Code of Conduct, which is available here: http://www.ecu.edu/cs-studentlife/policyhub/conduct_code.cfm . Here are some guidelines for classroom behavior:

Special Circumstances

East Carolina University seeks to fully comply with the Americans with Disabilities Act (ADA).  Students requesting accommodations based on a covered disability must go to Disability Support Services, located in Slay 138, to verify the disability before any accommodations can occur. The telephone number is 252-737-1016.

Academic integrity

Academic integrity as described in the ECU Student Handbook is a fundamental value of higher education and East Carolina University; therefore, I will not tolerate acts of cheating, plagiarism, falsification or attempts to cheat, plagiarize, or falsify. If I become aware of academic integrity violations, I will follow the procedures outlines in the University’s academic integrity policy. Penalties for violating the Academic Integrity policy include grade penalties up to and including an F for the course. If you have any questions about my policy or what might constitute a violation in the class, please contact me. Review the Academic Integrity policies and procedures online at http://www.ecu.edu/cs-studentaffairs/osrr/students/conduct_process.cfm


It is imperative that you contact me if an emergency occurs which will keep you from meeting the class schedule. I am unwilling to repeat material or give individual help to students who missed due dates because of an unexcused absence. (I am more than willing to work with you for excused absences.)

In the event of a weather or other emergency, information about the status of classes at ECU is available the ECU emergency information hotline (252-328-0062) and on the ECU emergency alert website (http://www.ecu.edu/alert).

Modification of the syllabus

I reserve the right to modify the syllabus at any time. You are responsible for staying current with the syllabus.

Changes to the schedule will be posted on the website.  You are responsible for the content of that file, which is linked from the course schedule on Blackboard. Don't print everything at the beginning of class.


Design by Michael J. Albers Copyright 2013. All rights reserved.
Send me an email.