Writing for Business and Industry




When you create a poster, remeber that posters have a focal point. Something on it grabs the reader's eye. What is it and where on the poster is it? As a designer, you must conciously know the answer to that question and considered in the design.


Poster readings


Create a poster


Complete the Posters quiz in Blackboard. The quiz is open book (the browser is not locked down), but you can only take it once.


Discussion question


All of the poster design guidelines say "be well organized." What does this mean in a practial sense (what are different flow patterns?) How do you know if your poster is well organized?

I'm sure you have all seen poorly organized posters. Do you think the designer looked at it and thought "this is horribly organized, but I'm publishing it anyway"? Everyone thinks their final design is well-organized. How can you verify it?


The Poster Design Guide reading tells you to pick a thumbnail shape and consider the coherence of the content and your message. The other readings just say to use good layout. Obviously, the overall layout and coherence of content must match. How do you go about figuring out what to do? What pitfalls can cause trouble? Some of the example posters in the readers seem to have problems...how do those problem relate to coherence issues?

Weak answer: A good layout for poster design begins with determining what are the major points that need to be addressed. This allows the writer to create a hierarchy so that the most important information will not be left out due to space constraints. Once a hierarchy of informant points are made a designer can then determine how much space to allocate each point based on its hierarchy. This process helps ensure coherence and proper allocation of space.




comic I had to include a skunk picture someplace :-)


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