English
6700

Technical Editing & Production

Spring
2012

 

Corporate annual report analysis

Write a 4-5 page single space analysis comparing the annual reports these companies. How are their reports the same (much of it is required by the SEC) and how are they different? What design techniques and layouts are particularly effective and which are ineffective.

The focus is on the design and layout, not the content or corporate message itself.

You should focus most of the analysis at the front half. The last half is boring financial tables.

Annual reports

Disney

Intel

Pepsi

Glaxo

Note that the report is 10% of the overall course grade.

 

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