English
6700

Technical Editing & Production

Spring
2012

 

Poster

Create a poster, designed for the workplace, that explains how to effectively use graphs in presentations and written material.

Your boss wants the poster to address the problem of too many people are creating graphs with Excel, using the defaults, and picking cool-looking graphs rather than thinking about how they are perceived. The result is that customer and internal presentations are not going well because the information is not being communicated.

I realize that many of the readings for this week dealt with presenting research results, but the same basic principles of poster design apply.

Turn in

PDF and Scribus file of your poster at full size. (watch out that the print process doesn't reduce it to a 8.5x11).

Assignment details

Must be a minimum of 48 in long and 30 inches high and a maximum size of 72 inches long and 36 inches high.

Should use full color.

Needs images which contribute to the message. (clip art for clip art's sake is not appropriate)

Production

Scribus

Assumptions

You will not be standing by the poster to explain it. It must stand alone.

A poster like this would probably end up hanging in a break room or hall way at work.

Potential problems

Font is too small. It must be easily readable from 5-6 feet away. Yes, you can read 14 point font at 5 feet, but you would you really want to? Also, you can read text you write much further away than something you didn't write....you already know what it says.

Includes too much text. Dense posters are a turn off.

Designed to look ok on a screen, but not as a 6 foot long poster. You can't have lines of text running the length of the poster, they are very hard to read (but look fine on a computer monitor).

Trying to say too much. Pick the 2-3 most important points and make sure it communicates them. The other 50 important points just don't make it onto the poster.

Poor flow. The poster has multiple areas and the eye must move naturally from one to the next in the proper order.

Graphics that look cool but don't communicate anything.

Graphics that don't look like they all belong together.

Main points are hard to distinguish. The reader must be able to easily see what the main 2-3 points are.

 

Design by Michael J. Albers Copyright 2012. All rights reserved.
Send me an email.