Technical Editing & Production



Create a product logo from letters

You have been hired by a company that has a new phone app for people who collect teddy bears and other stuffed animals. The app is named BUVL.

They want a logo that is based entirely on playing with the fonts. You can change the alignment, kerning, rotation, etc. (think FedEx or IBM). But no adding stars, lines, teddybear images, etc. A teddy bear font, on the other hand, would be ok.

You'll have to search the font sites to figure out a good font. The ones you have installed may not be appropriate.

Turn in

PDF of the logo (it has to be a PDF since using strange fonts probably will not display on my computer. Make sure the fonts are embedded in the PDF.)

2 page analysis of the design and why you created it as you did. You must justify the font choice and why/how you changed it from just typing BUVL.

Weak answer: I tightly kerned Arial to produce this image. I spend almost 40 seconds on this assignment.


It will be easiest to put each of the letters into their own text block and manipulate them from there.

Here's a set of possible ways you can adjust the fonts. I didn't try to create a good logo when I created these examples; I was trying to vary the fonts in as many ways as I could to give you an example of how much freedom you have.


Way beyond this assignment, but the basic idea remains the same...Star Wars typography


Design by Michael J. Albers Copyright 2013. All rights reserved.
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