English
6700

Technical Editing & Production

Spring
2013

 

Color

 

Color rhetoric

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Color rhetoric

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Color basics

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Color can be described by three different factors: hue, saturation, and intensity

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Color basics

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Color theory

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Color theory

Color schemes

Tools to pick a color scheme

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Color wheel

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The color wheel provides the basic tool for figuring out how to mix and match colors.

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Color wheel

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Contrast of foreground and background

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Contrast

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Controlling color across documents

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It is important to use the exact same colors across both documents in a printed set and across web pages.

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Color control

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Designing for color blindness

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In the U.S. 7% of the male population are color blind. You must consider how your design looks for these people.

For whatever reason, the number of male senior business executives who are are color blind is more than 7%. Thus, it is very important to consider it in corporate reports.

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Designing for, and as, a color-blind person

Tips for Designing for Colorblind Users

Designing for the color blind

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Process color & spot color

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What's the difference?

What Is CMYK Color?

What is spot color?

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RGB color system

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The RGB color system is used for online colors.

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RGB color model

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CMYK color system

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The CMYK color system is used for print colors.

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CMYK color model

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Spot color

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Using spot colors

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Color separations

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When you print with process colors, the printer has to set up four different screens; one each for the CYMK inks. Thus, it takes four times as long to create and costs more than four times since press set up is more difficult. The press makes 4 impressions on each sheet of paper.

With spot colors, only 2 (including black) or 3 of these screens need to be created.

Most layout programs (such as InDesign) can create separations for you which saves you some printing cost.

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False color

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False color

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