Technical Editing & Production



Page Design





Poor page design Design sample 2 Design sample 5
Design sample 1 Design sample 3 Design sample 6
  Design sample 4  


Critical thinking paper

“ When you think your work is complete, ask at least one member of your target audience to look at it and tell you what message is initially conveyed. Find out if he or she has reviewed it in the way you had expected, and if any elements were inappropriate—perhaps too jarring, too large, too small, or difficult to read.”

I like this advice (from the end of Page Design: Directing the reader’s eye), but how would you go about actually doing it? It’s one of those pieces of advice that sound very easy, but can fail miserably when you try to actually do it. In a usability course, on one homework, a student designed a page that was supposed to be tested with users. Instead, he said "I showed it to some people at work and they all agreed it looked more usable." Does that input tell us much about the quality of the overall design or its ability to communicate information?

Some specifics to consider:

How do you handle the issues of getting feedback from your target audience?



One reading said people can pages in a Z pattern. This is true of reading print, but not the web. Web scan is an F. (Nielsen's alertbox is a good source of design for web.....although many people disagree with his points as being too "you MUST do this")

How do perception, culture, and rhetoric impact overall page design? How can you use sequence, hierarchy, connection, and balance to create visual systems of meaning within page design? And how do they relate to the cultural and rhetorical impact?


Thoughts to ponder





Design by Michael J. Albers Copyright 2013. All rights reserved.
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