Document Design and Production



Create a product logo from letters

You have been hired by a company that has a new phone app for people who collect teddy bears and other stuffed animals. The app is named BUKL. (this is the name of the app, not the company)

They want a logo that is based entirely on the four letters and playing with the fonts. You can change the alignment, kerning, rotation, color, etc. (think FedEx or IBM). But no adding more letters/special characters, stars, lines, teddybear images, other clipart, etc. A teddy bear font, on the other hand, would be ok, if it scales. Yes, it is ok if each letter is a different font.

The logo must have a white background with no border. Thus, no wrapping the letters in a glittering circle or box with colored interior.

You'll have to search the font sites to figure out good fonts. The ones you have installed may not be appropriate.

Turn in

PDF of the logo at different sizes (it has to be a PDF since using strange fonts probably will not display on my computer. Make sure the fonts are embedded in the PDF.) The logo needs to look good small (phone icon) and larger (letter head sized logo or a webpage header) and big (printed on the outside of a notebook).

2 page analysis of the design and why you created it as you did. You must justify the font choices and why/how you changed it from just typing BUKL. This is a justification and analysis of your design; it is not a step-by-step description of the design process. (The fact that you tried 7 different design before this one is irrelevant)

Weak analysis: I tightly kerned Arial to produce this image. I spend almost 40 seconds on this assignment.


This will be easier in Publisher or other layout program rather than Word.

It will be easiest to put each of the letters into their own text block and manipulate them from there.

All of the letters do not have to be the same font.

In the past, I've had some write-ups with lines such as "For my font choice on this design, I went with XXX in 64 point. No! Remember it must scale. The point size you are using is irrelevant and designing a great looking design at 64 point might blur to nothingness at smaller sizes.

Here's a set of possible ways you can adjust the fonts. I didn't try to create a good logo when I created these examples; I was trying to vary the fonts in as many ways as I could to give you an example of how much freedom you have.

Way beyond this assignment, but the basic idea remains the same...Star Wars typography


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