English
6700

Document Design and Production

Spring
2016

 

Color

 

Color rhetoric

Comments

Readings

Color rhetoric

Voice

 

Color basics

Comments

Color can be described by three different factors: hue, saturation, and intensity

Readings

Color basics

Voice

 

Color theory

Comments

Readings

Color theory

Color schemes

Tools to pick a color scheme

Voice

 

Color wheel

Comments

The color wheel provides the basic tool for figuring out how to mix and match colors.

Readings

Color wheel

Voice

 

Contrast of foreground and background

Comments

Readings

Contrast

Voice

 

Controlling color across documents

Comments

It is important to use the exact same colors across both documents in a printed set and across web pages.

Readings

Color control

Voice

 

Designing for color blindness

Comments

In the U.S. 7% of the male population are color blind. You must consider how your design looks for these people.

For whatever reason, the number of male senior business executives who are are color blind is more than 7%. Thus, it is very important to consider it in corporate reports.

Readings

Designing for, and as, a color-blind person

Tips for Designing for Colorblind Users

Designing for the color blind

Voice

 

Process color & spot color

Comments

This one is for dealing with printers.

Readings

CMYK color model

What's the difference?

What Is CMYK Color?

What is spot color?

Voice

 

RGB color system

Comments

The RGB color system is used for online colors.

Printers will not like you if start talking RGB colors with them.

Readings

RGB color model

Voice

 

Spot color

Comments

Readings

Using spot colors

Voice

 

Color separations

Comments

When you print with process colors, the printer has to set up four different screens; one each for the CYMK inks. Thus, it takes four times as long to create and costs more than four times since press set up is more difficult. The press makes 4 impressions on each sheet of paper.

With spot colors, only 2 (including black) or 3 of these screens need to be created.

Most layout programs (such as InDesign) can create separations for you which saves you some printing cost. Word cannot create color separations.

Readings
Voice

 

False color

Comments

Readings

False color

Voice

 

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